In a recent article, Andreas Wittel offers ways of theorizing the political economy of distributed media.
In 'Digital Marx', he starts from the claim that in the age of mass media the political economy of
media has engaged with Marxist concepts in a rather limited way. In the
age of digital media Marxist theory could and should be applied in a
much broader sense to this field of research. The article provides a
rationale for this claim with a two step approach. The first step is to
produce evidence for the claim that political economy of mass media
engaged with Marxist theory in a rather limited way. It is also to
explain the logic behind this limited engagement. The second step –
which really is the core objective of the article – is an exploration
of key concepts of Marx’s political economy - such as labour, value,
property and struggle - and a brief outline of their relevance for a
critical analysis of digital media. These concepts are particularly
relevant for a deeper understanding of phenomena such as non-market
production, peer production, and the digital commons, and for
interventions in debates on free culture, intellectual property, and
free labour.
Andreas Wittel (2012), Digital Marx: Toward a Political Economy of Distributed Media, Triple C, 10(2)
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